Microsoft has just released to the competitive world of cellphones with their new Windows 7 Phone of Samsung available with the AT&T provider. This will strongly compete against Apple’s iPhone, RIM, and the Google Android syndicate. Seeing it in today’s event, and the gorgeous Windows 7 phones on display here from AT&T, it’s clear that Microsoft aims to outclass the competitors.
The first phone with Windows Phone 7 Series will be the Samsung Focus, which will be available at AT&T stores nationwide on Nov. 8, 2010 for $200 with a two-year contract requirement, according to Microsoft this Monday.
“For starters, Microsoft has made it relatively easy to build an app for Windows 7 Phone,” Darren Cross, head of business development at Fandango said.
“This is something Windows 7 Phone has borrowed from the Xbox, which has famously pro-active developer support for game-makers. Microsoft even holds events for game devs to gather and learn new stuff from Microsoft hands-on. They’re there just as much as you want them to be,” says Fandango’s PR director, Harry Medved.
Microsoft announced a total of nine phones for the U.S. market alone, including one from Dell, and it has 60 other carriers in 30 countries to use Windows Phone 7 phone app.
“Microsoft, by comparison, has had two: the Xbox and the AT&T’s U-verse box.” That gives Microsoft a “stronger position in the living room,” says Rubin.
The Microsoft Windows 7 software is designed to work well with Microsoft’s cash-cow Office applications and to connect to Xbox Live, which is the company’s online game service. But, Windows Phone 7 would not support copying and pasting of text, but Microsoft announced Monday that the feature would be introduced through a software update early next year.
“We want you to get in, get out and back to your life,” Microsoft CEO Steven Ballmer said at an event in New York. He called it “a very different kind of phone.”
This is partly based on the aesthetic from the company’s Zune media players. It is centered around “tiles” on the front screen that are supposed to tell the user at a glance about important new information on their e-mail, Facebook updates, etc.
If Microsoft Windows 7 turns out to be a success, then this can be considered as a breakthrough in the phone app development for phones. Their challenge here now is how the phone manufacturers can release phone models that will maximize the potential of Windows 7 app so that both Microsoft and the phone manufacturer will benefit to the success.
[via:
MicroMixx]
